Building brands that deserve to be seen
A boutique communications and brand strategy studio helping homegrown labels find their voice, build their presence, and create meaningful connections with their audience.
From storytelling and visibility to collaborations and cultural moments we create communication strategies that move brands forward.
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People of Three | Three in Bombay
Conceived ahead of Three Clothing's Mumbai store launch, People of Three was a cultural storytelling campaign designed to introduce the brand to the city through the people who shape its contemporary creative landscape. Rather than announcing a new store, we built familiarity by placing the brand within homes, conversations, and the everyday lives of voices that already hold cultural relevance.
Featuring fashion journalist Shriya Zamindar, actors Lin Laishram and Naina Sareen, curator Chandni Sareen, creative director Manpreet Kaur, artists Priyansha Jain and Arpit, and stylist Surbhi Shukla, the series invited each individual to wear Three in the spaces where they felt most themselves. Together, these stories generated meaningful visibility among audiences that naturally aligned with the brand, positioning Three as a thoughtful addition to Mumbai's creative and cultural fabric.
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Christmas at CORD
Created in collaboration with The Inordinary Practice, this intimate holiday gathering reimagined the brand event as a shared domestic ritual. Bringing together artists, creatives, and longtime friends of the brand inside the CORD store, the evening was designed around warmth, conversation, and collective participation rather than spectacle. Guests were invited to make fresh pasta inspired by CORD's colours and patterns, turning the act of creating and dining together into an extension of the brand's design language. More than a Christmas celebration, the event became a study in collective intimacy, exploring how community can be built through shared experiences and thoughtful hospitality.
Left - Meryllin Boro
Right - Model Ikisvon
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Shifting Shadows | Lovebirds Studio
Shifting Shadows explored the space where fashion extends beyond the garment and becomes an encounter with art, movement, and community. Through a live exhibition and performance, the campaign transformed the Lovebirds store into a space for collective participation, inviting audiences to engage with the brand beyond the act of viewing. Bringing together artists, performers, musicians, and the wider creative community, the evening explored the relationship between stillness and motion, light and shadow, creating an atmosphere where art and fashion could exist in quiet conversation. The campaign positioned Lovebirds not just as a fashion label, but as an active participant in the city's evolving cultural landscape.
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The Muse | CORD
Created for CORD's Festive 2025 collection, The Muse brought together
award-winning actor Tillotama Shome and a carefully assembled collective of creatives to realise a campaign that felt both cinematic and unexpected. From handcrafted surreal backdrops to sculptural headpieces and experimental styling, every element was designed to build a visual language that was unmistakably CORD.
Our role was to shape the creative ecosystem behind the campaign, bringing
together actress Tillotama Shome, photographer Dolly Devi, headpiece artists Ashish Karmali and Thian Hoi, and the wider team to translate the brand's vision into a cohesive body of work. The campaign was widely recognised for its distinctive creative direction, earning appreciation across fashion and media circles while reinforcing CORD's place within contemporary Indian design.
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Jodi Life | Delhi Visit Series
To mark Jodi Life's visit to Delhi, we curated a series of collaborations with some of the city's most exciting creative voices. Bringing together artists, tastemakers, and cultural figures whose aesthetics naturally aligned with the brand, we photographed each individual in locations across Delhi NCR that reflected both their personality and Jodi Life's visual world.
The campaign transformed the brand's time in the city into a thoughtful cultural exchange, introducing Jodi Life to new communities through authentic collaborations rather than conventional promotion. By pairing the right people with the right stories, the series generated meaningful visibility and strengthened the brand's connection with audiences who genuinely resonated with its identity.
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The Thembu Project | Hannah Khiangte
As part of Sreyansi Singh's exhibition No One Maker at Bikaner House, we facilitated Hannah Khiangte's participation through Thembu Project, a site-specific installation that brought the brand's relationship with craft, community, and material practice into an artistic context. The placement extended Hannah Khiangte's work beyond fashion, creating space for conversations around indigenous knowledge, artisanal labour, and the cultural histories woven into the brand's practice. The project marked a significant moment in strengthening Hannah Khiangte's cultural positioning, reinforcing the label as one that champions craft not only through clothing but through meaningful engagement with the communities and traditions
that shape its work. The exhibition also opened avenues for new collaborations, editorial attention, and continued dialogue across the worlds of fashion, art, and culture.
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ODE TO ODD | PEOPLE OF ODE TO ODD
To mark Jodi Life's visit to Delhi, we curated a series of collaborations with some of the city's most exciting creative voices. Bringing together artists, tastemakers, and cultural figures whose aesthetics naturally aligned with the brand, we photographed each individual in locations across Delhi NCR that reflected both their personality and Jodi Life's visual world.
The campaign transformed the brand's time in the city into a thoughtful cultural exchange, introducing Jodi Life to new communities through authentic collaborations rather than conventional promotion. By pairing the right people with the right stories, the series generated meaningful visibility and strengthened the brand's connection with audiences who genuinely resonated with its identity.
OUR APPROACH
Understand
Every brand has a story. We begin by understanding its identity, audience, aspirations, and space in the market.
Strategise
We create a tailored communication roadmap designed around visibility, relevance, and growth.
Create
From concepts to campaigns, we bring ideas to life through storytelling and meaningful experiences.
Amplify
Through relationships, networks, and strategic visibility, we help brands reach the right audience.
